This is a great lecture worth watching from Wharton. It’s 48 minutes long but still pretty condensed and up to the minute. Other important questions are when to write a full blown business plan and why write a business plan but when you do have to have one this will show you how.
Another key element of a business plan is actually having it be read by those you need to do so, the first stage in that process is too write an executive summary.
Wharton Entrepreneurship Workshop, “Business Plan Writing 101,” featuring Patrick FitzGerald, C’97, Managing Director of DreamIt Ventures. FitzGerald discusses what is required to write an effective business plan.