You may or may not have heard of the important term “product market fit”. It is quite literal, and it’s used widely in the startup world as a key part of the development cycle of a new business idea. Once you understand and seek “product market fit” your business will have a far greater chance of success. These posts and videos explain the idea in more detail.

THE PMARCA GUIDE TO STARTUPS  by Marc Andreessen. Part 4: The only thing that matters: This is a 2007 post where some of the ideas started to be developed.

The next post below develops the ideas and the history.

This is an excellent post that really sums up the whole “product market fit” idea and how to use it: Product/Market Fit: What it really means, How to Measure it, and Where to find it.

Below are some excellent resources on “product market fit”.